Breach damage refers to the damage caused in the wake of an attack. Breach damage could consist of damage to the organization’s reputation, and data security as well as financial damage in the form of a ransom the attacker demands, stolen data or a fine that the organization must pay to compensate individuals impacted.

Due to Europe’s new General Data Protection Regulation (GDPR) laws enforce higher fines for organizations that fail to protect private information due to a hack and can cost an organization millions in damages. Although it cannot be numerized, breach damage that impacts an organization’s reputation can cost the organization future customers, investors and of course, ultimately negatively impact their earnings for an extended period of time.